Every brand, A–Z

Bose competes on comfort, fit and call quality rather than on the spec sheet, which makes it the hardest of the big audio brands to judge from numbers alone.

Tracked in headphones

Dyson sets a premium and argues for it on engineering.

Tracked in vacuums

Garmin charges for positioning accuracy and battery life rather than for apps, and publishes both.

Tracked in smartwatches

Nike’s daily trainers change less between generations than the naming suggests, and a colourway refresh is not a new shoe at all.

Tracked in running shoes

Ninja iterates quickly and the line-up is wide, which means the model number carries more information than the range name.

Tracked in kitchen, coffee machines

Philips runs one of the widest bean-to-cup line-ups on the market and the series overlap heavily.

Tracked in coffee machines

Best known for multi-room audio, Sonos came to headphones late and built them around the system it already sells.

Tracked in headphones

Sony publishes more of its headphone specification than anyone else in the category — codec support, weight and quoted battery life in each mode — and revises the flagship on a predictable generational cycle.

Tracked in headphones